EU CRM Marketing Lead - Real Estate & Motors

Grupa OLX
Warszawa Pełnowymiarowy dzień pracy Pełny etat

Opis:

At OLX , we work together to build a more sustainable world through trade.

We make it safe, smart, and convenient to buy and sell cars, find housing, get jobs, buy and sell household goods, and more. Our colleagues around the world help to serve millions of people around the world every month, through its well-loved consumer brands including OLX , Otodom, Property24.

Join OLX and see how far you can go.

What will you be doing?

  • Development and coordination of delivery of CRM Marketing strategy for Verticals aimed at growing engagement and retention across Real Estate & Motors platforms: Otodom, Otomoto (PL), Imovirtual, Standvirtual (PT) and Storia, Autovit (RO);

  • Leading role in launch of a new CRM tool in cooperation with the MarTech team across all Verticals brands, ensuring key marketing needs are effectively addressed;

  • Owning cross-functional relationships and ensuring alignment with senior stakeholders across Performance & Brand Marketing, MarTech, Product, Sales, Analytics;

  • Acting as a Thought Leader for 3 CRM Marketing Managers and Specialists, identifying key development and improvement opportunities, as well as building business cases for their implementation, followed by testing and experimentation;

  • Identifying and prioritising upcoming opportunities with a data-driven approach, deciding where to focus and building a clear technical roadmap with MarTech team;

  • Fostering ongoing testing culture, assessing business impact and scaling proven solutions across markets and business units;

  • Taking active part in advanced measurement and testing framework development in cooperation with analysts and data scientists;

  • Developing blueprints and processes enabling a scaled approach to CRM Marketing at EU-level.

What will you need to be successful in this role?

  • over 6 years of experience in Marketing - specific CRM / Engagement / Retention / Product Marketing experience is an advantage;

  • Experience in owning relationships with senior stakeholders in a cross-functional environment;

  • Experience in shaping and leading delivery of a scalable growth strategy for digital platforms and / or products across multiple markets;

  • Experience working with technology and product teams on implementation projects;

  • Data-driven approach and ability to explain business impact through detailed analysis;

  • Intrapreneurship, showing strong ownership and feeling comfortable to build completely new solutions, rather than focusing only on optimisation;

  • Capability to work in matrix or other complex environments and ability to cope with a good degree of ambiguity;

  • English fluency - allowing you to express your thoughts smoothly and easily in an international environment.

What can we offer you?

  • Flexibility to work in a hybrid mode;

  • Annual Bonus based on your performance;

  • Customizable benefits on MyBenefit platform (e.g. Multisport card, medical package, insurance, tickets, vouchers, and many more);

  • Laptop and mobile phone (per your preference);

  • Open selection of training e-courses (including but not limited to Udemy, Coursera, etc.);

  • Prospective job in ones of the largest Real Estate & Motors classifieds services;

  • A team that will help you develop & succeed;

  • An environment where you will be given space to take ownership and accountability for your work;

  • A company committed to building an inclusive environment for all employees and create equal opportunities;

  • A great place to learn within fast-growing, global classifieds' platforms (e.g. Otodom, Obido, OLX , Otomoto, Storia, Imovirtual, etc.).

13 mar 2025;   from: www.olx.pl

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