Growth Marketing Manager (Central Asia and Georgia)

Opis:

What we offer

• Be part of building a meaningful product in a growing fintech scale-up
• We hire owners
• A competitive rewards package
• Generous holiday allowance (based on tenure)

• Competitive healthcare insurance / wellbeing package from day one (based on your location)
• An annual development budget of €1,000 to spend on your growth
• We truly embrace flexibility and take a hybrid approach to our working style. Most of our team members come into their local office 2 days a week
• If you are near one of our offices, we are a pet-friendly company and we enjoy regular opportunities to connect in person (we truly value in person connection on a regular basis and celebrate in style)

Wymagania:

Our requirements

• 2+ years of experience running successful online and offline consumer branding campaigns for a high-growth business or within an agency
• Excellent verbal, written & listening skills in Russian language
• High level English for daily communication with the team and colleagues
• Native Tadjik or Kyrgyz or Uzbek or Kazakh language. If you know other languages too, even better!
• Experience with online marketing including SEM, SEO, SMM, content marketing, performance marketing, CMS, Google Analytics, CRM
• A high level of data literacy
• The ability to work on ‘big picture’ things as well as day-to-day tactical stuff – all the while being results-driven and suited to a fast-paced, resilient startup environment
• Hands-on experience launching, managing and optimising campaigns that build awareness and trust, to deliver exceptionally efficient growth and ROI across digital and offline channels
• Insightful knowledge of Central Asian consumers and their habits, and strong networking skills
• Ability to work effectively in a team: a friendly, empathic and solution-oriented person
• Ability to multi-task, strong attention to details

Obowiązki:

Your responsibilities

• Providing expertise on the Central Asian market and money transfers to Uzbekistan, Kyrgyzstan, Tajikistan, and Kazakhstan, directing the wider team on the right pricing, customer needs, and competitive landscape
• Building an aggressive marketing strategy that combines the most effective channels to grow our customer base with the acquisition of new customer, collaborating with our Performance and Organic teams
• Introducing new, creative, and localized way to drive retention and win back of churned customers
• Making data-driven decisions to prioritize between opportunities and ensure our marketing plan, resource and budget directly aligns with the greatest growth potential
• Leading key PR activity in the region to strengthen our brand and contribute to customer growth
• Partnering with influencers and endorsers that drive relevant traffic that converts
• Conducting various research pieces on Central Asian communities abroad – money transfer habits, consumer behaviour, brand awareness, competitor analysis and more
• Providing feedback on copy and design to ensure it is relevant to our target customers
• Driving forward a content marketing strategy that aligns with the interests of Central Asian migrants
• Collaborating with colleagues from across the marketing team and other functions (product, operations, banking infrastructure, finance and more) to provide local expertise and sharing knowledge
• Managing budget
• Tracking effectiveness of campaigns and always optimising them to improve performance
• Representing TransferGo at community events, and on social media and forums
• You’ll report to our Regional Growth Manager